How to Persuade People
Who Don't Want to Be Persuaded
Get What You Want
– Every Time!
Joel Bauer & Mark Levy

John Wiley & Sons, Inc., 2004

If you're in business, you're selling something–a product, an opinion, a new way of doing things. The truth is, even if you don't think of yourself as a pitchman, you might as well be one. This powerful guide to ethical influence shows you how to use effective persuasion techniques to get what you want the right way–from getting a raise to getting a deal on a car, from convincing one person to a thousand.

Joel Bauer is a professional corporate pitchman, and his career rests on his ability to persuade. Over the years, he has turned to nontraditional sources for truly potent influence techniques. Now, Bauer shares the secrets he picked up from the world's greatest persuaders–carneys, gamblers, hypnotists, and even magicians.

By applying these strategies to your everyday life, How to Persuade People Who Don't Want to Be Persuaded will show you how to:

Conquer your fear of attention
Draw in your listener
Use metaphors to make your point
Master the quick pitch
Use the power of free gifts

Be dynamic and distinct in your pitch

Overcome resistance
Look the part
Make the platform pitch
And much more

Joel Bauer is one of the most sought after public speakers in America, addressing some 200 audiences each year. His clients include such organizations as 3M, Canon, General Motors, IBM, Intel, Mitsubishi, Motorola, Panasonic, and Philips. The Wall Street Journal Online has referred to him as "undoubtedly the chairman of the board" of corporate tradeshow rainmaking.


Mark Levy is the founder of Levy Innovation, a marketing strategy firm that makes people and companies compelling. He has also written or co-created four books, including Accidental Genius: Revolutionize Your Thinking Through Private Writing, which has been translated into four languages.